Optima Express + MarketBoost IDX Plugin


Much more than an IDX plugin for WordPress, Optima Express includes an iHomefinder account with an agent or brokerage team solution to grow your business.


To grow your real estate business, you need more than just a website with property search and lead capture. You need a marketing machine.

Make the most of every opportunity with a consistent, repeatable process that applies your recipe for success. Automated campaigns engage your leads with content that moves them closer to closing while you focus your time on doing what you do best.

  • Attract and convert new leads with the best IDX property search available.
  • Convert site traffic to leads with configurable registration, multiple lead forms, and market report and alert signups.
  • Automate new lead follow-ups and engage every lead with email campaigns that you control. Every lead automatically enters your account and email campaigns.
  • Aggregate leads. Your iHomefinder account will automatically import new leads from over 30 popular lead sources and enter them in email campaigns.
  • Smart Content positions you as a market expert and moves your leads closer to closing with personalized listing recommendations and market reports based on the source of your leads and their search and viewing activity.
  • A mobile app, included with agent plans, helps you manage and contact leads, monitor lead activity, and understand your leads’ interests to inform your conversations.
  • Manage and track activities and tasks and stay on target with your goals with a real estate CRM.


Optima Express Plugin

The Optima Express plugin works together with your iHomefinder account. The plugin provides the WordPress tools you need to add and control iHomefinder IDX features on your WordPress website.

iHomefinder Account

Your iHomefinder account provides access to the IDX data provided by your MLS. It also provides your IDX Control Panel which is the “command center” for managing your account settings and preferences, customizing property search options, managing leads, and much more. CRM and marketing automation features are also accessed in your IDX Control Panel if you have our CRM option.

Optima Leads – Mobile App

Our app for agents syncs with your iHomefinder account to provide instant access to your leads and their property search activity. You can also add new leads on your mobile device which can place them automatically into email nurture campaigns that you choose.


  • Real Estate CRM for Agents
    Most agents struggle to grow because they’re juggling too many systems and they lose track of leads and their status and interests. They also lack the proper tools to manage their business and track their progress against their goals. Our real estate CRM built for agents solves these problems, saving you valuable time and helping you grow your book of business faster. Learn more >. Leads from all your sources receive automated, consistent follow-up, so nobody slips through the cracks! Jump-start lead engagement from the moment they become a new lead with personalized, dynamic follow-up you won’t get anywhere else. New leads from Zillow, Trulia, Realtor.com, and other lead generation services are automatically imported into your iHomefinder account. “Smart Content” sends automated listing recommendations and market data based on your leads’ search and viewing behavior. Tailor messages by mixing your own custom content with Smart Content. Learn more >

  • IDX Property Search & Lead Capture
    Built on decades of property search design experience, Eureka Search provides a search experience buyers and sellers are familiar with and keeps them coming back to your website. Users can search locations by name or they can draw on a map to define a custom search location. You can also create any number of saved searches (“Markets”) for displaying throughout your site in a variety of gallery options. Learn more >

  • MarketBoost – Automated Web & Email Reports
    Position yourself as the local market expert and engage your leads while moving them closer to closing. MarketBoost automates website and email reports for daily active & sold listings, weekly open homes, and monthly market stats. Just choose a location or draw on a map and select any additional criteria to create a new Market. Report pages can be embedded in your own pages or posts or you can link directly to the report pages created directly on your domain for each Market. Add email report subscribers individually or in bulk and capture new leads through the email report subscription option provided in each report page on your website. Add your past clients to monthly stats reports for their neighborhood to stay top-of-mind while keeping them up-to-date on market activity in their neighborhood. Link to your Market reports from your blog or embed market reports in your blog posts. Share Market links in your social media channels to grow your following. Learn more >

  • Integrations
    Without the right integrations for lead management, agents often go out of their way to manually re-enter leads or use spreadsheets to get leads into the different systems they use. This uses up valuable time and leaves room for error.
    New leads you receive in your iHomefinder account can automatically forward to other online services, and new leads from other services can automatically enter your iHomefinder account. Once new leads arrive in your iHomefinder account, they’ll receive immediate, personalized follow-up with email nurturing campaigns that move them closer to closing. Learn more >

  • Real Estate Agent App
    Work your leads wherever you are with our real estate agent app, Optima Leads. Included with all agent accounts, Optima Leads keeps you connected to your IDX account on your mobile device, providing instant access to your important lead information without a login. Monitor your leads’ activity on your website to learn what’s catching their interest and inform your next conversation with them. Did you meet a new lead at business or social event? Add them to your lead database right on your phone to automatically enter them in a new lead email campaign. Instead of handing them a business card, you’ll engage them with relevant market content, positioning you as a local expert and bringing them back to your site over and over again. The app also makes it easy to capture attendees at open house event so they’re in your CRM where you can later assign them to an email campaign with market stats and listings for the neighborhood. Using the app, you’ll quickly learn who is engaged with your emails so you can follow-up with them. Learn more >

Ekran Görüntüleri

  • The most powerful IDX search available, Eureka combines advanced search options with mapped results to give your site a search that rivals the big real estate portals.
  • Each listing details page provides multiple opportunities for lead capture. Leads can Schedule a Showing, Request Info, or Favorite a listing, and you’re alerted immediately.
  • Leads can save searches — or you can do it for them — and they’ll receive custom-branded email alerts on listings: new, sold, and price changes.
  • Once registered, your clients can save their Favorite listings — or view listings you’ve saved for them with the Property Organizer. This is also where they can modify, view, and save their custom searches.
  • MarketBoost provides engaging reports and listings emails that your clients will love.
  • Optima Leads, our included app for agents, keeps your important lead information and activity at your fingertips, without requiring a login.
  • Optima Leads sends push notifications for lead activity, such as new registrations, information and showing requests, and more.
  • All of your lead information is at your fingertips in Optima Leads.
  • New leads from over 30 online services will automatically enter your iHomefinder account and receive immediate, automated followup.
  • Our CRM for agents helps you work more efficiently, track activities and tasks, and take control over your business growth.


  1. In your WordPress Dashboard, go to Plugins > Add New.
  2. Search for the term “Optima Express” and select “Install Now”, then activate the plugin.
  3. Under Optima Express > Register, sign-up for a free trial or purchase a live IDX account for your MLS (you can also enter a registration key if you already have an iHomefinder account).
  4. Navigate to Settings > Permalinks and save a permalink setting other than “Default”.


Will the plugin work after I download and install it?

You need to register the plugin in order for it to work. You can enter a registration code for an existing paid account, create a free trial account with sample listings from California for demonstration purposes, or purchase a new paid account for your MLS by accessing the “Registration” section of the plugin menu within the WordPress Dashboard.

Is there a setup guide?

Plese visit our Support Center to access the Optima Express Setup Guide and other resources including our Knowledge Base, tutorial videos, and recorded webinars. Our blog also contains helpful tips and webinar recordings that will help you get the most value from your iHomefinder account.

How do I access my back-end Control Panel?

In your WordPress dashboard, go to the Optima Express plugin menu and select the “IDX Control Panel”. From there you can manage IDX property search settings, manage your own listings, manage your leads, and more.

Can I talk with someone or get a demo?

Our account excutives are available to answer your questions and provide a demo a number of different ways. You can chat with them on our website during business hours, contact them by email, or schedule a 15-minute demo.

Can anyone get an iHomefinder account?

Only real estate professionals who are active members of a supported MLS can sign-up for a paid account with live MLS listings. If you don’t see your MLS listed, please contact us about adding IDX service for your MLS.

Are recently sold listings available in property search?

Yes, in most locations we provide both active listings and recently sold listings from the MLS data, displayed separately in the search results.

I receive new leads from different online advertising and marketing services. Can I get them into my iHomefinder account?

Our Premium + CRM plan will automatically import new leads from over 30 different online services, including Trulia and Zillow. And you can assign new leads to different follow-up email campaigns that you choose, based on their source. This ensures every new lead, no matter where they came from, receives an immediate follow-up with your customized message and content. And they are nurtured after the initial follow-up with email campaigns you choose. You can use the email campaigns we provide for buyers and sellers or build your own with our user-friendly editor.

Do I have to contact my MLS when signing up for an account?

Our automated system will send you any necessary IDX approval paperwork when you sign up for a paid iHomefinder account. When completed and returned to us, we will manage your IDX paperwork through the approval process required by your MLS.

How long does it take to get MLS approval?

Depending upon your MLS, approval can take anywhere from less than a business day to a week. While you’re waiting for MLS approval you can test the Optima Express IDX plugin on your site with the provided demo IDX listing data.

Where can I find out if my MLS is supported?

Please refer to our current list of supported MLSs.

Does the plugin provide access to multiple MLSs?

The plugin will provide IDX data for the MLSs you request when you sign up for your paid iHomefinder account. If you belong to more than one MLS, you can request service for additional MLSs at an additional cost.

Will my site get SEO credit for IDX listings?

Yes. The Optima Express + MarketBoost IDX plugin doesn’t “frame” property listing data into your WordPress site. Instead, property listings appear directly under your domain, ensuring that your site gets full SEO credit. In any page or blog post, you can easily embed IDX map searches, Markets (unlimited galleries of listings that search engines will index, matching listing location and criteria you choose), Market Reports, and lead capture forms. This gives you full control over all SEO aspects of a page containing the IDX content you choose.

Will Optima Express + MarketBoost work with a mobile device?

When paired with a responsive WordPress theme, Optima Express + MarketBoost is optimized for viewing on any mobile device.

What kind of lead capture tools are provided?

Property detail pages include lead capture options such as Schedule a Showing, Request Info, and Save Property) and registration prompts can be presented through the property search experience with different trigger and strength settings (optional, forced, etc.). Leads can also register to receive daily email alerts for listings that match their chosen search criteria. You can add a registration form pop-up on any custom page of your website. This is perfect for acquiring new leads by offering “gated” content on your site.

Can I customize the locations that are available for searching on my website?

You can control the geographic areas (neighborhoods, subdivisions, etc.) that appear in the auto-suggest list when users start typing in the Location field within the Eureka map search. You can also set up a Custom City List in your IDX Control Panel to control which cities appear when they click in the Location field.

How frequently is the listing data updated?

Our IDX property listing data is updated every two hours for most MLSs, and as frequently as every 15 minutes for some MLSs.

Where can I learn more about the features and pricing?

Please visit our Agent Solutions or Brokerage Solutions page on the iHomefinder website to learn more about features and pricing.

Some parts of the IDX display look a little distorted. How can this be fixed?

There’s most likely a Cascading Style Sheet (CSS) conflict between styles defined by your theme and styles defined by the plugin. You can use a tool like Firebug to identify the problematic styles. Then, go to the Optima Express > Configuration section of the plugin and enter overrides for the problematic styles. Or, contact our support team for assistance.

Which WordPress themes do you recommend using with Optima Express?

You’ll find specific themes we can recommend using with Optima Express in the WordPress Theme Guide on the iHomefinder website. Optima Express will work with many other themes but we recommend testing them early with Optima Express before making a decision since themes and plugins can sometimes have conflicts.


5 Mayıs 2022
I’ve been using the premium package idx for 8 months and I’ve been very impressed. My clients love the search, I get leads every month and support has been fantastic. Setup was easy as well. I purchased on a Tuesday and was 100% setup by Thursday. This is really a great idx product.
22 Ekim 2021
If you love wasting your time and money, this plug-in is for you! The only thing worse than the code this company has written is their service. Stuff breaks all the time and they are very slow to fix it. I don't mean hours slow...I had a problem that took several months to fix. I don't even know how many customers I lost. Their code is so bulky and poorly written that it will slow your site down badly which means google will penalize your site and you will have big difficulties ranking well. If you want to give this a test, speed test their own demo site.
21 Ekim 2021
I've been a client of iHomefinder for 4 months and couldn't be happier. I've tried other IDX options, but this is the best in my opinion. The map search is excellent and was really easy to setup. I have a Facebook campaign driving traffic to my website and am generating a lot of leads. I recently joined their affiliate program and like the referral fee revenue for clients I sign up.
12 Ekim 2021
I have been a client for 6 months and really like the map search. It's easy to setup and works great with my Divi website. My clients compliment me on my overall website, especially the search tools. I'm a very happy iHomefinder client!
15 Eylül 2021
Do not use this company or plugin! Just awful all the way around. JS classes make it so you cannot change CSS easily and creates a completely new DOM on every page visit! Pretty close to worthless.......
6 Mayıs 2021
I've tried just about every IDX tool out there and really like iHomefinder. It was an easy installation and the search tool looks great on my website. I'm also generating leads now, which is a huge added bonus!
41 incelemeyi oku

Katkıda Bulunanlar ve Geliştiriciler

“Optima Express + MarketBoost IDX Plugin” açık kaynaklı yazılımdır. Aşağıdaki kişiler bu eklentiye katkıda bulunmuşlardır.

Katkıda bulunanlar

Değişiklik Kaydı


  • Version 10 bug fixes


  • Version 10 updates
  • Minor bug fixes


  • Color scheme / button color selector has been moved from Configuration in the WordPress dashboard to your IDX Control Panel under Setup -> Version -> Color Scheme
  • Minor bug fixes


  • Minor bug fixes


  • Version 10 search and results beta
  • Fixed issue in IDX Pages configuration where the “Default” page template option was not always using the default template


  • CSS customization for Property Details page Version 10


  • Plugin refreshes when Control Panel settings are saved


  • WordPress 5.6 compatibility
  • Support for new Property Details page (beta)
  • Accessibility improvements


  • Add Mortgage Calculator shortcode


  • Add Mortgage Calculator page and shortcode


  • Add CRM option to new account trial form


  • Performance enchancements


  • Minor bug fix


  • Peformance enhancements for WordPress admin pages


  • Fixed issue with email alert sign-up page
  • Fixed issue with map search width


  • Sunsets fixed-width version
  • Changed package for trial sign-up form


  • Performance enhancements


  • Updated trial sign-up form
  • Minor bug fixes


  • Jetpack Open Graph tag conflict resolution


  • Minor bug fix


  • Eureka: Registration Form shortcode
  • Automated Featured Solds: new Pending Featured Listings IDX page
  • Minor bug fixes


  • Eureka map search shortcode & widget
  • Minor updates for Eureka
  • Minor bug fixes


  • Minor update for Eureka


  • Minor update for Eureka beta


  • Eureka beta
  • Minor bug fix


  • Minor bug fix


  • Improved timeouts for IHF server requests
  • Minor bug fixes


  • Added directory virtual pages for MLS Portal clients


  • New shortcode creator in WordPress admin for creating shortcodes without a visual editor
  • Fixed issue with some widgets not displaying on IDX pages
  • Fixed issue with new OmniPress sites not having default widgets


  • Fixed issue with lead source tracking


  • Added Property Organizer login widget and shortcode
  • Minor bug fixes


  • Fixed issue with captcha on some widgets


  • Added custom HTML field to Listing Report widget
  • Fixed issue related to HTTPS
  • Fix for widgets not respecting “Display widget on selected IDX pages” setting


  • Added parameter to Open Home Report shortcode to disable map
  • Added sort parameter to Gallery Slider shortcode
  • Reduced the number of .js and .css files loaded


  • Added board parameter to advanced search shortcode
  • Fixed issue with “New Search” link on detail pages


  • Fixed Property Organizer autologin
  • Minor code cleanup


  • Added agent and office shortcode
  • Minor bug fixes


  • Minor bug fixes


  • Added option to change gallery slider speed
  • Minor bug fixes


  • Added Sell My Home widget and shortcode for seller lead generation
  • Support for Photo First property details page layout


  • Added sitemap integration with Google XML Sitemaps and Yoast SEO plugins


  • Added more sort options to shortcode
  • Fixed issue with agent shortcode


  • New shortcodes for all MarketBoost pages
  • Support for Control Panel’s Custom URL field for Market pages, allowing email alerts and IDX page links to direct to a custom page
  • Added “status” parameter for Listing Galleries for MarketBoost clients to display Active or Sold listings


  • Minor bug fixes


  • Fixed issue with listing report URL


  • New MarketBoost pages: Market Report, Open Homes and Listing Reports for MarketBoost trials and clients
  • Sold listings display for Listing Reports (formerly Saved Search Pages) for MarketBoost clients
  • MarketBoost alert signups added to email alert signup widget
  • New Gallery Slider style option matches grid view


  • Fixed issue with some theme templates


  • Tema uyumluluğu iyileştirildi
  • Fixed caching issue


  • Minor bug fixes


  • New Draw to Search polygon search option on basic & advanced search and email updates
  • IDX Event Tracking in Google Analytics


  • Fixed display issue on Safari


  • Added meta tag options to additional IDX Pages
  • Minor bug fixes


  • Added support for HTTPS sites
  • Fixed issue with template on open home search page
  • Fixed remember me on organizer login form


  • Added more social sharing options to listing detail
  • Organizer pages now use common theme template
  • Minor bug fixes


  • Added email alert and contact form shortcode
  • Fixed issue with agent detail shortcode


  • Fix for bug affecting shortcode without parameters


  • Improved SEO with meta tag customizaton for Property Details & Saved Search Pages
  • Added ability to show Featured Listings by property type, displaying only rental or commercial properties, for example
  • Included new options in social media widget
  • Added ability to create Polygon Saved Search Pages based on advanced search criteria


  • Fixed gallery slider responsiveness
  • Hid features unavailable in package


  • Fix for agent, office and saved search pages not using specified theme template


  • Support for restricting search to custom city list
  • Minor bug fixes


  • Minor bug fixes
  • Shortcode caching for performance improvement


  • Support for grid view display option for results, Featured listings and Saved Searches
  • Support for Listings Per Page setting & shortcode parameter


  • Minor bug fixes


  • Adjustments to prevent display issues in themes using excerpt instead of content


  • Resolved compatibility issues with Yoast WordPress SEO and Yoast Google Analytics


  • Fixed bug related to Custom City lists for the responsive version


  • Listing Not Found pages now return a 404 error
  • Added “Valuation Request” shortcode


  • Customize search by adding geographic criteria such as School District, Neighborhood or Subdivision (where available in your MLS) to the Location field of your search forms
  • New option to display only selected Saved Search Pages in the SSP widget
  • Assorted bug fixes


  • Fix for missing CSS file


  • Added property type parameter to quick search
  • Mapbox map support


  • Added maximum properties loaded value to gallery slider to improve performance


  • Fixed issue related with CSS / JavaScript not being loaded


  • Compatibility fix for earlier versions of PHP


  • Saved Search Page List Widget — Add links to all your Saved Search Pages through this widget. Available for Responsive version only.


  • Added support for WordPress installed in a subdirectory
  • Fixed issue with agent / office shortcode
  • Fixed issue with map search refine form background


  • Refactored TinyMCE button code to insert short code
  • Refactored Remember Me and Forgot Password code


  • Code refactor related to loading resources


  • WordPress IDX plugin shortcode, widgets and settings convert to Optima Express
  • Optima Express and WordPress IDX plugins share same codebase


  • Maintenance release


  • General release of Responsive version as default for new installs


  • Added broker features and gallery slider to Responsive Beta


  • Fixed issue related with Quick Search shortcode


  • Added selector to insert all shortcodes
  • Added additional IDX page shortcodes
  • Includes Responsive IDX beta option


  • Added free trial and purchase options
  • Added automatic registration
  • Added iHomefinder IDX Control Panel


  • Added admin checks for known issues
  • Update to allow captcha in contact forms
  • Changed text from Top Picks to Saved Search


  • Fixed issue that caused large options table


  • Set the excerpt to the content of Virtual Pages.
  • Load jQuery UI libs with wp_enqueue_script
  • Fixed issue with email logo uploads


  • Update to hide comments for Virtual pages
  • Set auto focus for Autocomplete when creating community pages and seo links
  • Menu updates
  • Map Search shortcode updates


  • Text updates
  • Fix for sorting on Saved Searches
  • Update to Optima Express menu setup
  • Updates for Agent Bio and Social widgets
  • Fix for office setup


  • Added Agent Bio and Social Media widgets
  • Added Optima Express default navigation menu
  • Added Email Branding options directly from WP Admn
  • Added Map Search page for Power and Broker clients
  • Added Community Pages wizard for Broker and Power clients
  • Added SEO City Links for Broker and Power clients
  • Added short code for Gallery Slider


  • Fixed issue related to user registration on the top picks page.


  • Fixed issue related to Email Alerts when passwords are required.


  • Added ability to customize CSS for Property Gallery Slider
  • Added spam-blocking functionality to forms
  • Addressed some theme compatibility issues


  • Added Broker & Sold/Supplemental pages to widget configuration
  • Fixed issues with Light & Ultra-Light User Registration


  • Updated Listing Gallery shortcodes to optionally include a map.


  • Added Broker/Office Features


  • Added new pages: Contact Form, Home Valuation Request, Open Homes Search, Supplemental Listings, Sold Listings
  • Added support for display of Sold and Supplemental listings on Featured Properties page
  • Added option to use full-size photo in results (requires custom CSS to display on page)
  • Search form price fields clear on click
  • Improved error messaging for client log-in with accounts flagged for deletion


  • Added navigation bar for Property Organizer
  • Added link to view matches from Saved Searches within Property Organizer
  • Added Help page to Property Organizer, to be used as default home when no saved properties or searches exist
  • Improved error handling on Property Organizer signup
  • Interactive Map Search Beta


  • Added Free Text field in Search, Advanced Search and Email Alert sign-up
  • Support for Chicago neighborhoods in Midwest Real Estate Data MLS
  • Default search prices changed to No Min/No Max
  • Improved Unsubscribe process from email updates
  • Added support for template change for all IDX pages
  • Overall performance improvements & decreased page load time on property details pages
  • Fixed modal positioning for certain themes
  • Allowed for Featured listings to appear first in search results
  • Reconfigured search widget to allow customization of spacing through CSS
  • Added full support for template changes in Twenty Eleven theme
  • Improved error handling on property gallery wizard
  • Added address to GreatSchools widget to improve widget map position


  • Updated authentication synchronization code to fix periodic authentication issues.


  • Added ability to modify IDX Page Permalinks
  • Added ability to edit IDX Page Titles
  • Added ability to select IDX Page Template
  • Saved properties can be deleted from Property Organizer
  • Fixed pagination and Next/Previous navigation issues on Advanced Search results and Top Picks pages


  • Added Advanced Search criteria to email updates
  • Added paging to Next/Previous from property details results
  • Fixed Multiple Agent ID issue in Advanced Search
  • Fixed paging problem in Advanced Search results
  • Fixed widget display issue on Advanced Search page
  • Fixed disclosure & map links in Advanced Search
  • Advanced Search option is now hidden for property types that do not offer advanced search
  • Bed/Bath search fields are deactivated for Commercial property searches
  • Removed ‘New Search’ link from Top Picks pages
  • Fixed display problem with Genesis ǃ?Featured Postsǃ? widget


  • Added Listing Gallery display through shortcode on Pages and Posts
  • Added IDX page display selection to Widgets
  • Added CSS override ability
  • Fixed open home display bug
  • Fixed Advanced Search multi-select bug


  • Added User Registration prompts to collect user information at customizable trigger points (Ultra-light, Light & Heavy options available)
  • Added Advanced Search as well as link to Advanced Search from standard Search page
  • Added click-through login from email notifications
  • Improved subscriber activity tracking
  • Fixed text display bugs on Top Picks pages


  • Initial release.